Pollinator Partnership

A symbol of True Myth and the Central Coast, the monarch butterfly is among pollinators in danger. We proudly support Pollinator Partnership in their efforts to protect the pollinators.

The monarch butterfly is a symbol of the Central Coast, and of True Myth Wines. During their annual winter migration, these magnificent butterflies grace our vineyards on the route to one of the largest monarch groves in the US, Pismo State Beach (located just 15 minutes from our estate tasting room). The iconic orange and black pollinators were put on the endangered species list in July of 2022, as the monarch population has declined an estimated 90% in the past 10 years.

True Myth proudly supports the Pollinator Partnership in their mission to preserve pollinator habitat, and to protect the pollinators critical to the living systems of our planet. To learn more about all the important work of the Pollinator Partnership, visit their website. As you enjoy your next glass of True Myth, we invite you to consider planting native and flowering plants in your home garden that bloom in the spring, summer, and fall, to create a new habitat for your local pollinators.

Cheers!